On the Swoopo website, it hints (very significantly) at bidding in the morning in a very cheeky way. They say that ‘[smart bidders bid when others are having breakfast, or walking the dog]‘. I find this very interesting. Through my research, i find that there are times of the day that are significant for bidding, but they are not always in the morning. It’s difficult to make such a generalization. Why? Well, a saying I’ve heard in my office at work is, “It’s five o’clock somewhere!” remains true here. They don’t give any indication as to what timezone they are talking about. Breakfast in Los Angeles is very different than breakfast in London. That’s coffee vs tea. It’s just not the same. (I prefer coffee, black. It’s only a 7 - 10 calories. I understand that it lacks the antioxidants that tea provides, but I think I can live with that.)

So, when Swoopo tells you to bid in the morning, I would take it with a grain of salt. Bidding at different times of the day for different products is the way to do it. The key is to get that research that you need to make these decisions. The Beat Swoopo Excel sheet (available in the Volume 2 package) lets you drill down to the product level to find when the best time is to bid on a particular product, product category, or brand.